That said, don’t overwhelm your signature with your logos and banners. Not only does it help tie in your email with your brand-building strategies, but it gives a sense of cohesion among your marketing and communications collateral.
It’s perfectly acceptable to include a company logo or a banner in your email signature.
Reduce clutter by taking it against a simple background, but make sure there’s enough contrast between your face and the backdrop.įinally, dress professionally and don’t forget to smile!
There’s no reason why you can’t use a DIY profile picture, but be careful to make your image as professional as possible. Add an Image/PhotoĪn image of a face has been shown to increase conversion rates, which is why professional signatures are increasingly including a headshot. You can also include your company’s website, mailing address (although a Google Maps link saves on space), and social media profiles, but don’t include your email address as it’s already there at the top of the email. It’s fair to say that people generally don’t have time to waste reading lengthy emails, and the same goes for email signatures. Instead, a less distracting, simpler signature should suffice, providing just the basic contact information. as you can see below.īut when you hit “reply” or “forward,” i.e., as the conversation continues, you don’t need to keep including these details. Your first one should include all your contact details, banners, logos, etc. Instead, it’s becoming increasingly common to have one signature for your outgoing emails, and one for replying or forwarding. You read that right - nowadays, one email signature isn’t enough. Double Check Your Signature Before You Hit “Save”.Use It as an Opportunity to Showcase Your Achievements.Use It as a Opportunity to Ask for Feedback.Provide Icons Linking to Your Social Media.Provide a Call-to-Action to Boost Conversions.Provide Just Enough Contact Information.
0 kommentar(er)
